For a recent valentine's greeting card (sold only at East Simpson Coffee) I used some wood type from my modest collection. Sometimes, I get away from my roots of printing just for the heck of it as I get too caught up in the business of printing. Boooo!
But for this 3 color greeting card I let the type do the talking. I didn't worry a ton about all the things that can usually drive me crazy for a commercial job. The colors overlayed nicely and I know my designers want to try and recreate this for digital work, but there is nothing better than the original. Often imitated, never duplicated.